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Search Engine Optimization Tips: How to Do Organic Keyword Research for Google (a Beginner's Guide)

Page one, position one.

It’s the ultimate goal of every SEO marketer.

There is no denying the fact that keyword research is part of an advanced SEO strategy. Even so, that doesn’t mean the process has to be long, drawn out or costly.

Is it really that important? Believe it or not, I speak with people all the time who never conduct keyword research. They don’t see the point in doing so and there are many reasons for this:

- They already know their two or three primary keyword phrase results.
- They don’t believe in the power of long-tail keywords.
- They are under the impression that it costs too much time and money.

If you continually utter these excuses, you’ll never conduct keyword research in the appropriate manner.

Subsequently, your website will never reach its full potential. Meaning you won’t increase search volume to your blog post, landing page or whatever it is you’re selling.